They will be the ones that will help you broaden and narrow your searches when looking for mentions in the world wide web.īrandMentions uses a large set of operators that are leisurely explained here.īelow are just a few examples of how you can best use the Boolean Query Tracking with BrandMentions. When it comes to this advanced type of search, you have to become good friend with one concept: the Boolean operators. The string might look complex, yet, the results will be as straightforward and on point as they can be. We know that the string below may look long and may be overwhelming, yet, what we are looking for here are the mentions that contain the names of the big tennis tournaments (written in different variations) and the winner for the year 2021 : Wimbledon + US Open + Australian Open + Roland Garros + winner + 2021. Let's take the example of another tennis tournaments related query. Therefore, if you were to look for developer jobs with skills in Java or PHP from anywhere except US, here's a string that might come to help.
#Boolean search and plus#
In the screenshot below, we are asking the app to return only those mentions that contain the keyword "developer" in the proximity of the keyword "job" plus any of the words "Java" or "PHP", but not the words United States (and variations of writings the state). In the example below, we can see a string that we can create if we want to get a report of mentions that are related to the "apple" as a fruit, and not the technology company from Los Altos.īoolean Query might come in handy when you're into the recruiting industry as it can give you very targeted mentions that can lead to finding candidates, jobs, projects, etc. In the screenshot below, we are telling the app to report all the mentions containing the keyword London + the exact phrases: Hyde Park + horse riding + good weather but not the ones including the word winter, or the ones including the exact phrases: horse riding + lessons + London. As long as you are using the operators correctly, the sky is the limit when it comes to the elaboration of the string. When it comes to Boolean Queries, expressions can be as long and as complex as you need. To keep it short, a mention having the title: Rafael Nadal and Roger Federer head to head at US Open, won't be reported. What you are actually telling BrandMentions through this expression is that you want to get all the mentions containing the exact name Rafael Nadal plus any of the following tennis tournaments: Australian Open, Roland Garros, US Open or Wimbledon, but only if those mentions do not contain any reference to Roger Federer. Let's take for example the Boolean query from the screenshot below. We know that if you're not used to Boolean Search, at first glance, a Boolean expression might seem overwhelming yet, things are simpler than they seem. How Does Boolean Search Look Like in BrandMentions We know that each user has different needs and that's why in BrandMentions you can use either of the keyword tracking modes: the default or the more advanced one - Boolean Query Tracking. Similar to an “Advanced Search” function, Boolean search operators allow you to include, exclude and tag specific keywords to carefully refine your search results. In social listening, Boolean query tracking helps you quickly and effectively identify the exact mentions you are interested in. Yet, Google search results page is not the only area where Boolean search is very helpful. Since its invention, it has significantly influenced the evolution of the search, especially of the biggest search engine, Google. Why You Should Use Boolean Search in BrandMentionsīoolean search is a query methodology that is used to broaden, narrow or refine search results.Īnd if you're wondering where is the fancy name coming from, you need to know that the Boolean search was invented by George Boole, an English mathematician and author of The Mathematical Analysis of Logic (1847). And now, you can use it each time you need it in the BrandMentions app. Boolean searching is used to help you get search results faster and with more precision.
#Boolean search and manual#
B oolean search is a manual type of search that allows you to combine keywords with operators so you can better define your search.
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